From the very beginning of coffees discovery there have been many negative implications; from religious, being the drink of El Diablo, and the health risks of drinking this risky beverage. In the 1970’s study’s were being done on the health risks of drinking coffee. What wasn’t taken into consideration in these studies was the life style of the people in the study’s themselves. Many of them had already developed bad lifestyle choices, such as drinking and smoking. They of course, were showing the side effects and illnesses of their chosen vices, not from coffee.
Now fast forward to the early 2000’s when science, backed with technology and a better knowledge decided to look more intensely at coffee, not so much if it is good or bad, but what is it. When I started roasting coffee in early 2000 there were only around 400 known compounds, now there are over 2,000. Thanks to modern day science and technology the misnomers of coffee are being uncovered and finally being laid to rest.

So let’s take a look at some of the proven benefits of coffee. With over 19,000 scientific studies done here are some of the findings; If you have a cup of coffee an hour before a workout some studies have shown that your performance can be enhanced by 7%-10%. Coffee consumption has been proven to cut the risk of liver cirrhosis by 80%, to help manage asthma, and in moderation to decrease the risk of developing acute coronary disease. It’s also shown coffee can stop a headache, boost mood, prevent cavities. “Overall, the research shows that coffee is far more healthful than it is harmful,” says Tom DePaulis, PhD, research scientist at Vanderbilt University’s Institute for coffee studies. “For most people very little bad comes from drinking it, but a lot of good.” Coffee Science Source;

Other studies have shown that coffee is an antioxidant powerhouse exceeding green tea. There are about 1,000 antioxidants in the raw form of coffee and after the roasting process 300 more are developed which are unique to coffee alone. There have been three major, long term studies, as well as numerous smaller studies that have confirmed coffees properties for preventing type 2 diabetes. There is a compound found in coffee, methylpyridinium, which boosts blood enzymes widely believed to protect against colon cancer. This compound is not found in the raw coffee, it is developed during the roasting process. All of this is very exciting; to say the least, after all a lot of our medicines are derived from the flora and fauna that Mother Nature provides us.

I can’t give you six pack abs like a personal trainer, but I can drench your palate in mouth watering delicious coffee. Our prices are good too.

I’d like to leave this post with a thought: Ability is an amazing thing and it’s a gift that we are all given. We have the choice to grow and nuture that ability, completely ignore and not tap into our ability, or to throw it in the ditch and misuse it. So here’s to the cup that many of us are so passionate about.
Benefiting Humanity and the world that we live in is my company philosophy. It’s so important to benefit something or someone with the talents that we were given.


Jo Khalifa / Personal Coffee Roaster
President / MoJo Roast, INC.